Marketing Aptitude Quiz 12 - For Banking Examinations

1.Under which of the following in marketing DAGMAR Approach comes?
(A)Market Segmentation
(B)Advertising
(C)Pricing Decisions
(D)Marketing Strategy
(E)Marketing Ethics

2.Which among the following generally does not come under Corporate Banking?
(A)Structured Finance
(B)Government Banking
(C)FI, Capital Markets & Custodial Services
(D)Debit Cards
(E)None of them

3.Which among the following does not come under the organizational objectives of the bank in India?
(A)To Earn Profit
(B)To play a developmental role in Rural India
(C)To Provide employment to maximum people
(D)To Improve Customer Relationships
(E)All of above are organizational objectives of the bank in India

4.Without which of the following a bank can not survive?
(A)Cash
(B)Computers
(C)Customers
(D)Credit
(E)Competitors

5.Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement?
(A)Bank Marketing is a service Marketing
(B)The focus of the bank marketing is customer
(C)The Bank marketing is doubly oriented
(D)Banking products are intangible
(E)None of them

6.What has been the effect on banks by the increased role of capital markets in mobilizing funds ?
(A)It increased the importance of Banks
(B)It decreased the importance of Banks
(C)It did not affect the importance of Banks
(D)It provided an opportunity for banks to earn more
(E)None of them

7.Which of the following Bank India is known to be the first Indian Bank to adopt the concept of Market Segmentation?
(A)Punjab National Bank
(B)State Bank of India
(C)ICICI Bank
(D)Bank of Baroda
(E)Canara Bank

8.A group of Blue collar customers of a bank will be placed in which of the following segments?
(A)Profession segment
(B)Gender based segment
(C)Income segment
(D)Institutional Segment
(E)None of the above

9.Many banks offer Project Counseling in their products portfolio. Product counseling can be placed in which of the following product categories of Banks?
(A)Deposits
(B)International Banking
(C)Consultancy
(D)Advances
(E)Guarantees

10.Telephone inquiries, letters, responses to advertising or direct mail, are kept in which of the following categories?
(A)Sales Leads
(B)Sales Kits
(C)Sales Literature
(D)Sales Manual
(E)Sales Planning

11.In which of the following country a network under the brand name EFTPOS (Electronic Funds Transfer at Point of Sale) provides processing credit cards, debit cards and charge card payments ?
(A)UK
(B)USA
(C)Canada
(D)Australia
(E)Germany

12.What is Microsoft Pink ?
(A)A software under development
(B)A smart phone under development
(C)A search engine under development
(D)A laptop under development
(E)None of them

13.Which among the following is not a responsibility of personal selling?
(A)Creating Demand
(B)Increasing Demand
(C)maintaining demand
(D)Diminishing Demand
(E)None of them

14.Nichemanship comes under which of the following in Marketing?
(A)Marketing Mix
(B)Market Segmentation
(C)Market Planning
(D)Advertisements
(E)None of them

15.Which among the folllowing plays an important role in Psychographic Segmentation?
(A)Profession
(B)Sex
(C)Personality
(D)Demography
(E)Location

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