1.Technical complexity, Relatively fewer buyers and Involvement of cross functional teams in both buyer and supplier firms is a characteristic of which of the following Markets?
(A)B2B Market (Business to Business)
(B)B2C Market (Business to Consumer)
(C)both of them
2.production and consumption takes place at about the same time. This is a characteristic of _______?
(A)Manufacturing Sector
(B)Agriculture Sector
(C)Service Sector
3.Selling iron ore to a steel manufacturer comes under which of the following category?
(A)Product marketing
(B)Industrial Marketing
(C)Consumer marketing
4.The tertiary sector of economy is called as ________?
(A)Manufacturing Industry
(B)Service Industry
(C)Agro & Fishing Industry
5.Which among the following can be an example of Non-profit marketing?
(A)Disney setting up a park in Hong Kong
(B)Setting up an ayurvedic massage center
(C)AIDS awareness campaign
6.Buying and selling in the marketing functions are categorized as _______?
(A)Exchange Functions
(B)Facilitating Functions
(C)Distribution Functions
7.Transporting & Storing come under which category of marketing functions?
(A)Facilitating functions
(B)Physical Distribution Functions
(C)Both
8.Which among the following come under "facilitating " category of marketing functions?
(A)Standardizing and grading
(B)Standardizing and grading , Financing & Risk taking
(C)Standardizing and grading , Financing , Risk taking, Securing marketing information
9.Which among the following is the most basic concept underlying marketing?
(A)Product
(B)Market
(C)Needs, Wants and Demands
10.The need or want for a particular product becomes a demand , when __________?
(A)The product / service is available
(B)It is backed by buying power
(C)When a product represents that particular need
11.A transaction that involves trading of a good with a service will come under which category ?
(A)Monetary Transaction
(B)Barter Transaction
(C)Both of Them
12.The correct 4 P 's of marketing are______?
(A)Product, Place, Promotion, Profit
(B)Product, Price, Promotion , Profit
(C)Product, Place, Promotion, Pricing
13.The place in the 4P's of marketing describes _______?
(A)Shops and Showrooms
(B)Channels of marketing
(C)The location of customers clusters
14.In the transportation industry, the no-frills, low-cost airliners compete with train and luxury bus services. This is an example of ________?
(A)Direct Competition among similar products
(B)Direct competition among substitute Products
(C)Indirect competition among similar products
15.Designing, labeling, packaging, distributing, advertising and promoting goods and services, comes under which category of marketing environment?
(A)Technological Environment
(B)Economic Environment
(C)Politico Legal Environment
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