Kerala launched Emerging Kerala initiative to attract investments from UAE and to tap the business opportunities from the gulf region. It focuses Indian diaspora in the mid- East as more than 90 % of the emigrant Keralites live in the gulf region. As on  March 31, 2012 an estimated Rs 484 billion has been parked by the Non-Resident Keralites (NRKs). Projects proposed by the NRKs will be given priority over others.