Guest Article: Google vs. Microsoft & Yahoo: It’s time for Tech-war

1. Microsoft’s Bing will now be the search engine on all Yahoo sites.
2. Yahoo will provide the relationship sales force for both companies’ premium search advertisers.
3. Each company will maintain its own separate display advertising business.



4. Self-serve advertising for both companies will go through Microsoft’s AdCenter platform.
5. Microsoft will compensate Yahoo through a revenue sharing agreement on traffic generated on Yahoo’s network.
6. The term of the agreement is 10 years.

It might be surprising why king of Operating system joins hand with formerly No #1 Portal yahoo. It is because Google has more than 72% market share in Internet Search and to maintain its position, Google launched Chrome explorer & planning to enter in Microsoft’s core business function (Operating system) by June 2010, as light weighted open source Operating system that can be run in net books & notebooks. It forces Microsoft to join hands with yahoo so that it can steal Google’s core business function (Internet Search).

As we are aware - Microsoft never bothered about Internet search and so failed in this area many times. Bing is forth incarnation of Microsoft Search. Microsoft hopes it will be successful as this is the time for do or die. Let us have a look of detailed analysis between two tech enemies.

Microsoft also announced that it will provide MS Office 2010 free of cost along with its Operating Systems to deals with Google’s open office.

As I said, it is a technology war and everything is fare in war, both are ready to do anything to be in race and to win the war. It is very hard to decide who will be real king, but one thing is sure we as users going to be benefitted finally, after all we are king maker.

Microsoft also announced that it will provide MS Office 2010 free of cost along with its Operating Systems to deals with Google’s open office.

As I said, it is a technology war and everything is fare in war, both are ready to do anything to be in race and to win the war. It is very hard to decide who will be real king, but one thing is sure we as users going to be benefitted finally, after all we are king maker.

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Arwan Choudhary, PGP-II

President, Operations & Information Management Club

IILM Institute for Higher Education, Gugaon