Economic Times Brand Equity Survey 2010

Economic Times Brand Equity Survey 2010 has ranked Nokia Mobile as number one brand in the country. The top ten brands are shown in the following table:

Some interesting facts:

1. Top 3 brands Nokia, Colgate and Lux have retained their position as top 3 brands in 2010.
2. State Bank of India which was on 13th place last year is on 49th place this year, something unbelievable.
3. Kurkure is a new entity in 2010 list, placed on 31.
4. Rin which was placed on 43 rank last year has climbed maximum this year, with 13th rank
5. Google Search is Top Digital Brand, followed by Yahoo Mail and Gmail.
6. Wikipedia is on 25th place is the top digital brands.
7. Vodaphone has emerged as Top Service Brand followed by BSNL and State Bank of India.
8. Air India has been chosen as 'Most Trusted Brand' in the national aviation sector for the fifth year.