Marketing Management

Product Modification

April 17, 2016

Product Modification refers to the improvement of the existing products by making necessary changes in the characteristics, nature, size, packing and...

Product Innovation

April 17, 2016

Product Innovation refers to the development of new products, changes in design of established products, or use of new materials or...

Product Development

April 17, 2016

Product Development is the process of finding out the possibilities of producing a product. It includes the decisions as to –...

Product Planning

April 17, 2016

Product Planning refers to the systematic decision making related to all aspects of the development and management of a firms’ product...

Product Life-Cycle (PLC)

April 16, 2016

The Product Life-Cycle (PLC) concept indicates as to what can be expected in the market for a new product at various...

Product Mix

April 16, 2016

The product mix (also called product assortment) is the complete set of all products and items a particular seller offers for...

Types of Products and Goods

April 16, 2016

The products can be classified on the basis of a) Durability & tangibility and b) Use. The following chart depicts the...

Product in Marketing: Meaning and Types

April 16, 2016

A product may be defined as a set of tangible, intangible and associate attributes capable of being exchanged for a value...

Sales Budget

April 15, 2016

The sales budget is a detailed financial plan that shows the expected sales of goods and services of an enterprise for...

Factors affecting Sales Forecasting

April 15, 2016

The sales forecasting is affected by many factors. Some of the important factors are as follows: General Business conditions The general...

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