This is archive for Bank Marketing Aptitude

A brand is a symbol or a mark that helps the customers in instant recall and differentiates it thereby from the competitor products of same nature.The American Marketing Association (AMA)

The combination of all the products offered by a firms is a Product Mix. In marketing the decisions related to product mix and product lines are very important. When we

The goods which are meant to be used in making other products or rendering services are Industrial Goods. So industrial goods are basically used as inputs. Some basic features of

Convenience Goods: The items which are bought frequently, immediately and with minimum shopping efforts are convenience goods. These include candy, ice-cream, cold drinks, cigarettes, magazines, medicines etc. the shops which

Products and goods are used as synonyms in common parlance. However, a good is something that is tangible in contrast with the services which are intangible. Both goods are services