Marketing Aptitude

Bank PO Marketing Aptitude

Basics of Brand

June 6, 2010

A brand is a symbol or a mark that helps the customers in instant recall and differentiates it thereby from the...

Product Mix, Product Lines & Cannibalization

June 6, 2010

The combination of all the products offered by a firms is a Product Mix. In marketing the decisions related to product...

Industrial Products

June 6, 2010

The goods which are meant to be used in making other products or rendering services are Industrial Goods. So industrial goods...

Convenience Goods, Shopping Goods and Specialty Goods

June 5, 2010

Convenience Goods The items which are bought frequently, immediately and with minimum shopping efforts are convenience goods. These include candy, ice-cream, cold drinks,...

Product versus Goods

June 5, 2010

Products and goods are used as synonyms in common parlance. However, a good is something that is tangible in contrast with...

Summary Notes 5

June 5, 2010

1. Factors affecting Buyer behaviorConsumer behavior is affected by many internal, personal factors, as well as interpersonal ones. Each individual brings...

Summary Notes 4

June 5, 2010

1. The 5 C’s of analysis of marketing Decision making are as follows: Customer needs – What needs do we seek...

Understanding Product Positioning

June 3, 2010

The “Concept of Positioning “is very important in the Marketing Management. Positioning refers to the concept of placing a product in...

Concept of Product

June 2, 2010

Generally market offering of any kind is called a product. In management, a product is anything that is offered in the...

Marketing Aptitude Summary Notes 2

June 2, 2010

Q.1 What are the marketing Functions? There are 8 universal functions of Marketing, categorized into 3 broad categories: Buying, Selling, Transporting,...