Marketing Aptitude

Bank PO Marketing Aptitude

May 30, 2010

Understanding Marketing Environment

Marketing Environment refers to the forces or variables of the outer and inner environment of a firm that affects the marketing management’s ability to build and maintain the successful

May 29, 2010

Marketing Process: The Basic Schematic

Marketing process is a complex & complicated set of various activities. The given graphic makes you understand the basic schematic of the marketing process. Every marketer has to understand

May 29, 2010

Basics of Marketing Process

The predetermined objectives of marketing are to maximize the profits and maximize the share in the market. To achieve these objects, a well-formulated marketing plan is needed. Marketing plan

May 29, 2010

Basic Marketing Concepts

Anything that has a value can be marketed. A product, a service, a place, a person, an idea, information , an event, an organization, property or even experiences. However,

May 28, 2010

Meaning & Functions of Marketing Management

Management is the processes of planning, organizing directing motivating and coordinating and controlling of various activities of a firm. Marketing is the process of satisfying the needs and wants

May 27, 2010

Importance of Marketing

Whether a firm is a profit making organization or a nonprofit making organization, marketing has to play a very important role in the firm’s business, society and country. While

May 27, 2010

Functions of Marketing

The ultimate aim of marketing is exchange of goods and services from producers to consumers in a way that maximizes the satisfaction of customer’s needs. Marketing functions start from

May 27, 2010

Features of Marketing

The marketing Management refers to planning, organizing, directing, control of the activates which facilitate the exchange of goods and services between the producers to end consumers. Firms today need

May 27, 2010

Summary Notes -1

Q.1What is Utility in reference to marketing?Utility is the want-satisfying power of a good or service. There are four basic kinds of utility – Form Utility : Time Utility

May 27, 2010

Evolution of Marketing

Marketing has changed over the centuries, decades and years. The production centered system systematically changed into relationship era of today and over the period; the specializations have emerged such

May 27, 2010

Who is a customer?

A customer, also known as a client is a current or potential buyer of a product -good or service. The firm or organization is seller. A potential customer is

May 27, 2010

Difference between Selling and Marketing

The market is a place for economic transactions. The buying and selling are two sides of the same “coin” that is “transaction’. Selling is different from marketing. While selling

May 27, 2010

Definition of Marketing

After understanding the Market in the last chapter, now let us understand what the marketing is. In market, the sellers and buyers exchange ideas, goods, services and information for

May 26, 2010

Understanding Market

Before we understand the meaning of marketing, we should know what a market is. Market is a place where buyers and sellers meet each other to enter into transactions.

March 19, 2010

ABC Method

ABC method: ABC method refers Attention, Benefits and Close or sometimes Always Be Closing. Its a sales method, where the customer’s attention is attracted, the salesperson then shows the